Mobile telecommunication industry in Pakistan is just a decade
old. We have moved from Analog technology to GSM.
These conventional mobile phones are competing on prices and
service distribution in the urban lands of Pakistan.
Markets waited for a long time for a new service to emerge
in this competitive environment. The launch of THURAYA
services in Pakistan filled this vacuum. We provide
coverage and services to customers across Pakistan and across
the globe with no geographic boundaries. Now people can expect
to take their mobile handsets around the world and will be able
to access their everyday services with the same ease that they
can from home.
With the introduction of CPP (Caller Party Pays), the
industry in Pakistan has exploded. We witnessed a growth
of five folds in the customer base in just less than two years.
It is likely that the number of customers will continue to
double every two or three years. But the size will
also bring in an issue of diversity: people with different
expectations and needs will become increasingly important.
Although voice calls will remain the most important service on
mobile devices but lot of customers will require technologically
advanced services such as location detecting services, security
services and mobile Internet.
THURAYA in Pakistan is positioned to play a primary role in
the communication industry. We have a vision for what we
want to achieve and we are constantly striving towards achieving
our goal. We keep our customer at the center and work out
on how to bring more services and more value to more people than
In May 2002 THURAYA products and services were launched in
Pakistan. This country has a great potential for satellite
telecommunications. With population of 140 million people
we have a fixed line penetration of less than 3%, while 0.7% of
Pakistanis use conventional mobile phones. And their
coverage is in major urban cities only. THURAYA on the
other hand with its remarkable satellite technology covers every
inch of Pakistan in addition to 1/3 of the globe.
THURAYA has aggressively launched its services in Pakistan with
its offices in all major cities and with an ever-expanding
dealer network. We are working towards encouraging THURAYA
usage all across Pakistan i.e. in the remote valleys of NWFP,
deserts of Sindh, agricultural plains of Punjab, the rugged
mountains of Baluchistan and covering the oceans. But also
it can be used in all major cities of Pakistan. Future is
satellite communications as it works in every corner of Pakistan
and is accessible to all.